EP 567: Pull This Lever for Money with Sarah Weikart

Sarah Weikart is a marketing genius. There is a story about a mechanic who comes to work on a car after no one could figure out what was wrong. The mechanic simply taps a hammer one time and the car runs great. The story goes that the mechanic bills the customer for $1. Furious, the owner says how can you charge $1000 dollars when all you did was tap the hammer one time. The mechanic replies taping the hammer was $1, knowing where to tap was $999.

As many struggle with the 1 million things we should be doing in our business from and endless number of social media platforms, to email, to paid customer retargeting, knowing what to focus on is Sarah Weikarts specialty.

In this podcast we dive into how to run a marketing team of one. What to do when you don’t have giant team, and how to focus on the one thing that will move the needle the most.

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