The Rich Outdoors

EP 543: Building a Tribe, Taking a Leap of Faith, Being Backed into a Corner with Justin Wegner

by

This week I am joined by Justin Wegner of Backbone Swag. Just when Justin took the leap of faith in himself and went out on his own, life had other plans. Justin worked his way up to finally having some big contracts in the agency space just as COVID and 2020 punched everyone in the face. Every single project he was working on stopped or postponed. The problem is when that happens it is not like the bills stop coming. In this situation one could either lay down and say  I guess I tried, or you can pivot and grind. Justin chose the latter. He instantly pivoted to an Idea he had about a clothing brand. After grinding, and learning, and grinding some more Backbone hit that 7 figure mark. I love that Justin calls it the 20 year overnight success. This is so true, you never see all the failures that went into what something is. This is a cool story and I hope it inspires some of you.

Show Notes:
Justin’s Story – 01:05
Justin’s Losses & Finding a Win – 10:47
Pivoting from Failure Towards Success – 23:14
Shifting Tracks & Building a Dedicated Fanbase – 34:26
Looking Back on Your Past – 40:17
Advice to Younger Self – 45:42
BackboneSwag.com – 54:13

How does an extra $10k right now sound? You’re probably gonna need it just to cover fuel cost this hunting season.
Last couple months I have secretly been building the ultimate community for people who want the most out of life. This thing is awesome and I gotta say I really stoked about it. It’s called Rich Ideas Lab. It’s a place for lifestyle entrepreneurs who prefer gravel roads over sandy beaches. It’s a place where we can jam on business ideas, side hustles, and ways to make money that allow us that thing we all want, financial and time freedom.
Great entrepreneurs have more Ideas than time, I want show you what that looks like.  To give you the community that will push you to accomplish the most out of life, even if you live in a small town and don’t know anybody who is ambitious.
Here is why you need to go sign up right now. The first 100 people are getting in for $200 and then its jumping up. On top of that I’m gonna give you the side hustle course worth another $100. If thats not enough I’m also throwing in my entrepreneur course worth $500. That’s $600 of bonus vale and $100 off just for being an early adopter of the ideas lab.
O, and if you don’t think you’re gonna double your $200 being apart of this then I will personally Venmo you $200 back.
If you like this podcast you probably also like snacks, Backcountry Fuel Box is a box of snacks delivered right to your door without you having to shop for anything. It’s Basically like magic. Discover snacks you find in stores. have a steady supply of snacks, Get special discounts on top brands, and best of all get that excitement of opening the box every month to see whats in it. Unless you have kids, then my month 3 they have figured it out and you will have an empty box, every time. In all honesty though its a ton of fun for families and kids absolutely love getting the box. Use the TRO code and save 10% off