This week I am joined by Justin Wegner of Backbone Swag. Just when Justin took the leap of faith in himself and went out on his own, life had other plans. Justin worked his way up to finally having some big contracts in the agency space just as COVID and 2020 punched everyone in the face. Every single project he was working on stopped or postponed. The problem is when that happens it is not like the bills stop coming. In this situation one could either lay down and say I guess I tried, or you can pivot and grind. Justin chose the latter. He instantly pivoted to an Idea he had about a clothing brand. After grinding, and learning, and grinding some more Backbone hit that 7 figure mark. I love that Justin calls it the 20 year overnight success. This is so true, you never see all the failures that went into what something is. This is a cool story and I hope it inspires some of you.
Justin’s Story – 01:05
Justin’s Losses & Finding a Win – 10:47
Pivoting from Failure Towards Success – 23:14
Shifting Tracks & Building a Dedicated Fanbase – 34:26
Looking Back on Your Past – 40:17
Advice to Younger Self – 45:42
BackboneSwag.com – 54:13