The Rich Outdoors

EP 491: Axis Deer with Maui Nui Venison

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I am stoked to bring you guys this podcast. Not only do I love this business innovation behind Maui Nui but the entire situation with Axis deer on the Hawaii islands is fascinating to me. This week I am joined by Jacob Muise of Maui Nui a for profit company seeking to find a balance in helping curb the over population of Axis deer in Maui and creating a great product. Jacob is a huge advocate for axis deer a hunter first he like many of us shares a deep love for the animal. In this podcast we dive into the very complicated situation of deer on the island and how he has built a company solving this problem while staying true to his roots.

Show Notes: 
Intro – Axis Deer Overview – 02:25
Island Capacity & Growth – 07:51
Love Hate Relationship – 19:54
Current State & Progression of Hunting – 26:11
Maui Nui Venison Products – 33:54
Operation Harvest Axis – 38:53
Rancher Relationships & Management – 48:45
Backlash & Public Relations – 54:28
Goals for Success & Maui Nui Online – 1:00:24

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