Bert Sorin: A Testament to Dedication and Determination

EP 606: Bert Sorin: A Testament to Dedication and Determination

Hey hunters and adventurers, Cody Rich here with another compelling episode you won’t want to miss. This week, I’m thrilled to sit down with the multifaceted Bert Sorin of Sorinex Outdoors. From avid outdoorsman, to athlete to entrepreneur, Bert truly embodies the spirit of dedication.

We delve into the transformative story of Sorinex — how Bert took the reins from his father’s modest gym equipment business and, with vision and grit, escalated it to the industry powerhouse it is today. Bert’s “all-in” philosophy shines through every aspect of his journey.

But we don’t stop at business. We rewind to Bert’s college days, juggling track and field ambitions with an unmistakable passion for hunting. A blend that, back then, raised more than a few eyebrows.

And for those budding entrepreneurs or anyone seeking a nudge in the direction of their dreams, Bert’s invaluable insights and advice might just be the catalyst you need. Truly, Bert Sorin is an embodiment of inspiration, and our chat is sure to leave you fueled and fired up. Dive in and get inspired! 🏹🏋️‍♂️🌲🎙️

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