The Rich Outdoors

EP 569: Building a Tool Kit Company with Rock Crandell

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Rocky has been on the podcast before and among being very articulate I truly enjoy bouncing concepts off of him. Over the years we have kicked around many business ideas and Rocky has been a huge part of the success that The Lab has had in the last few months.

After deciding it was time to leave academia Rocky went head first into designing a product that solve a problem he recognized. After almost a year of designing and prototyping he is getting close to being ready for launch. In this episode we talk about how to go from zero to one a concept of making something from nothing. The hardest part of that is deciding when to make the leap.

We talk about many of the struggles thus far and hurdles that come along with building something from zero to one. Steadfast Systems

Todays podcast is brought to you by MEAT. The best meat processing equipment out there. Some guys dream of a fancy garage with cars and tools. personally I would rather have a bull butcher setup with walk-in cooler, stainless everything and a full kit of MEAT equipment.
If your like me and you love processing your own game, making summer sausage, and experimenting with new braut recipes than you need to check out MEAT equipment. They have everything you need to take your processing to the next level. As someone who has used crappy vacum sealers and meat grinders for more years than I like to admit, upgrading to a MEAT equipment might be the single greatest purchase I have made. Check them out at www.MeatYourMaker.com and use the code TRO for 15% off.
Real quick interruption, fall is here and and that means it’s time to get familiar with all the new features on your On X maps. When it comes to mobile GPS On X is still the best in the game hands down. On X has a ton of new features that are going to make you a more successful hunter if you know how to use them, so take the time before season, get your off line maps saved and play around with the tools available at your finger tips. Plan your routes, map your glassing zones, keep your plans in folders because the more organized you are the more successful your hunt is going to be. If you are not an elite member yet be sure to check out all the new perks for being an Elite member.
The greatest advice I ever got was to never think twice about spending money on books and course as their ROI is so high you can’t afford to not. Right now I have a free trial I encourage you to use it. take all the knowledge you possibly can, and if you don’t see how this community will change your life forever than well I hate to say it but you aren’t the kind of person we want in the community and I will gladly pay you to leave. We’re building something massive here and we need people who add to it not just take. Join the Lab

EP 567: Pull This Lever for Money with Sarah Weikart

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Sarah Weikart is a marketing genius. There is a story about a mechanic who comes to work on a car after no one could figure out what was wrong. The mechanic simply taps a hammer one time and the car runs great. The story goes that the mechanic bills the customer for $1. Furious, the owner says how can you charge $1000 dollars when all you did was tap the hammer one time. The mechanic replies taping the hammer was $1, knowing where to tap was $999.

As many struggle with the 1 million things we should be doing in our business from and endless number of social media platforms, to email, to paid customer retargeting, knowing what to focus on is Sarah Weikarts specialty.

In this podcast we dive into how to run a marketing team of one. What to do when you don’t have giant team, and how to focus on the one thing that will move the needle the most.

This podcast is brought to you by new project the Rich Ideas Lab. If you are interested in some of the entrepreneur content that I have been doing you need to check out Rich Ideas Lab. This is a community of like mind individuals who are living their life with intention. If you want to be successful and live a life of intention, my best advice is to prioritize spending money on growth and network. The greatest advice I ever got was to never think twice about spending money on books and course as their ROI is so high you can’t afford to not. Right now I have a free trial I encourage you to use it. take all the knowledge you possibly can, and if you don’t see how this community will change your life forever than well I hate to say it but you aren’t the kind of person we want in the community and I will gladly pay you to leave. We’re building something massive here and we need people who add to it not just take. Join the Lab
Today’s podcast is brought to you by the folk over at On X maps. Much more than just showing you public and private border, the On X app puts one of the most powerful GPS units out there in you pocket. From finding trail heads to finding unmarked water sources. I use my On X almost daily and trust even my most rugged backcountry adventures to my On X.  On X has added a pile of benefits to their elite membership like massive insider discounts to brands you already use. Check out the Elite package from On X maps and use code TRO to save yourself 20% when you upgrade. 

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EP 566: My Dream Hunt with Joe Griffin

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This week I am joined by Joe Griffin who just got off his dream hunt of an Alaskan Dall Hunt. I love that Joe has set out to knock out his bucket list items and not just say “someday”. This podcast is a story about an epic adventure and we talk about the mind set Joe has to keep pushing to reach those dreams.

Today’s podcast is brought to you by the folk over at On X maps. Much more than just showing you public and private border, the On X app puts one of the most powerful GPS units out there in you pocket. From finding trail heads to finding unmarked water sources. I use my On X almost daily and trust even my most rugged backcountry adventures to my On X.  On X has added a pile of benefits to their elite membership like massive insider discounts to brands you already use. Check out the Elite package from On X maps and use code TRO to save yourself 20% when you upgrade. 
This podcast is brought to you by new project the Rich Ideas Lab. If you are interested in some of the entrepreneur content that I have been doing you need to check out Rich Ideas Lab. This is a community of like mind individuals who are living their life with intention. If you want to be successful and live a life of intention, my best advice is to prioritize spending money on growth and network. The greatest advice I ever got was to never think twice about spending money on books and course as their ROI is so high you can’t afford to not. Right now I have a free trial I encourage you to use it. take all the knowledge you possibly can, and if you don’t see how this community will change your life forever than well I hate to say it but you aren’t the kind of person we want in the community and I will gladly pay you to leave. We’re building something massive here and we need people who add to it not just take. Join the Lab

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EP 565: Elk Hunting, Country Music, and Life with Bo Depeña

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This week my good buddy and country music artist joins me in the studio to catch up and talk about the big moves in his life. Aka how to take your 10 year goals and make them 1 year goals.
We talk about the music career and some big changes that o has up his sleeve. We talk about elk hunting and we talk about the major life update Bo has made. Overall I enjoy talking to Bo because he is very thoughtful about his life and his journey.  I think there is a lot to take from this conversation and hope y’all enjoy.
Real quick interruption, fall is here and and that means it’s time to get familiar with all the new features on your On X maps. When it comes to mobile GPS On X is still the best in the game hands down. On X has a ton of new features that are going to make you a more successful hunter if you know how to use them, so take the time before season, get your off line maps saved and play around with the tools available at your finger tips. Plan your routes, map your glassing zones, keep your plans in folders because the more organized you are the more successful your hunt is going to be. If you are not an elite member yet be sure to check out all the new perks for being an Elite member.
Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. I’m running the new B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

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EP 564: Jeff Shardell of Humble

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This week I am joined with Jeff Shardell the founder of Humble Brands. Jeff was in Silicon Valley working for the big tech startups when he realized if he was going to work that hard it mind as well be for himself. Jeff has a passion for storm chasing of all things. We talk about storm chasing and his passion for tornados. Jeff shares a story of almost getting swept up in a tornado that turned on them. We also dive into Jeffs tips for building a brand like Humble and Jeff gives some great advice for those struggling to get their brand off the ground.

Show Notes:
Storm Chasing & Jeff’s Business – 01:28
Jeff’s Journey to Entrepreneurship – 10:14
How to Grow a Product Based Business – 15:25
Career Experience & Direct to Consumer – 24:47
Designing Your Life & Jeff’s Day to Day – 31:58
Advice for Success & Great Books – 41:35
Closing Thoughts & HumbleBrands.com – 46:39
Today’s podcast is brought to you by the folk over at On X maps. Much more than just showing you public and private border, the On X app puts one of the most powerful GPS units out there in you pocket. From finding trail heads to finding unmarked water sources. I use my On X almost daily and trust even my most rugged backcountry adventures to my On X.  On X has added a pile of benefits to their elite membership like massive insider discounts to brands you already use. Check out the Elite package from On X maps and use code TRO to save yourself 20% when you upgrade. 
This podcast is brought to you by new project the Rich Ideas Lab. If you are interested in some of the entrepreneur content that I have been doing you need to check out Rich Ideas Lab. This is a community of like mind individuals who are living their life with intention. If you want to be successful and live a life of intention, my best advice is to prioritize spending money on growth and network. The greatest advice I ever got was to never think twice about spending money on books and course as their ROI is so high you can’t afford to not. Right now I have a free trial I encourage you to use it. take all the knowledge you possibly can, and if you don’t see how this community will change your life forever than well I hate to say it but you aren’t the kind of person we want in the community and I will gladly pay you to leave. We’re building something massive here and we need people who add to it not just take. Join the Lab

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS