The Rich Outdoors

EP 517: Building Maven with Brendon Weaver

by

It has been really cool to watch Brendon and the team build Maven out of nothing over the years. From the first time I met Brendon and we chatted about his vision for a new optics company I was sold. Not only do they have a great product but I recognized the vision he had. In our last podcast we talked about How the idea for Maven Optics came about and the seemingly random turn of events that led a high school art teach and coach to launching one of the most disruptive new optics companies to hit the market in our generation. If you want to listen to that on check it out here. This week Brendon joins me to chat more about entrepreneurship and advice to building a great brand. I my opinion Brendon has done a great job growing the brand and staying on brand with everything they do. In this podcast we talk about the importance of knowing where you are going and how only seeking dollars will not get you where you want. We also cover some of the new products that maven has come out with this year and some tips on how to choose your next optic.

This Podcast brought to you by On X Maps. On X has teamed up with some great brands to up the value of the elite membership. More and more of us are hunting more states and to be honest you almost have to if you want to hunt every year. Now with an On X elite membership you not only get maps in all 50 states but you now get access to both tTop Rut and the Huntin Fool digital magazine. These tools are invaluable to me and now for one membership I get them all for the entire year. Upgrade Your Membership to elite and widen your hunting opportunities. Use that TRO code and you will even save another 20% at check out.
This podcast brought to you by the awesome folks at Maven Built Optics. Maven is such a cool company and a great group of people. I also love that they are a small Wyoming company making big waves. Maven is a direct to consumer optics company which means they don’t have huge mark ups. One of the most common questions you guys the listeners ask me is to compare mavens to something at an equal price point. I can’t say it enough Maven blows everything in a similar price point out of the water. Stop comparing products based on price. This is why I say Maven is the best bang for your buck by far and away, it’s not even close. Good glass is a must have. From their rifle scopes to binoculars, and spotters I highly recommend their optics. They also have a custom optics builder which is really cool. You can jump on their website MavenBuilt.com and design your optics with custom patterns or custom colors the options are pretty endless. Check them out at Mavenbuilt.com and use the “TRO-GIFT” code to get a special bonus gift with your purchase.
Show Notes:
Start – Brendon & Maven Today – 03:21
Mavens Culture & Ideal Future – 14:00
Struggles: Brand vs Sales – 20:42
Building a Brand & Company with Quality Products – 29:20
Managing Product Lines & Market Research – 36:20
Maven Sale, Promo Code & Brendon’s Picks – 59:46

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

EP 516: Creative Careers with Craig Francis

by

Those who are interested in being a creative, Craig Francis @craigfrancisphoto has been doing some really cool AMA style videos on Instagram and they are great content. Craig provides a ton of value and though I don’t consider myself a creative their is a ton of valuable information. In this podcast Craig and I dive into career advice both for outdoor industry as well as any industry really. I really appreciate Craigs backstory of being at a bit of a dead end, feeling like his life was not where it should be and then making a deliberate change.

We dive into the creative side, aka photo/video of the hunting industry and some deep topics like working at an agency vs a brand.  We also talk about books and influences that have shaped his career.

Show Notes:
Start – Impactful Books – 04:15
Creative Input & Imposter Syndrome – 07:57
Craig’s Career & AMAs – 15:06
Pursuing Passion & Adapting Your Career – 26:28
Agencies & Brand Rep – 44:21
Advice Looking Back – 55:26
Purpose in Life & Goals -:04:39
Ambition & Contentment – 1:16:47
Books for Creatives – 1:23:26
Craigs Insta & AMAs – 1:29:11
This podcast is brought to you by On X Maps. On X has some really big updates and some cool features this year. One really big feature is the new 3D mapping on desktop. As I spend more time e-scouting than actually scouting these days thanks to that dad life, the new 3d mapping has been awesome. I find myself using google earth less and less and its just easy to e-scout all within On X. Another tip as we approach season, Make sure your account is up to date before season arrives and be sure to also download maps. this time of year I go through and re download any maps I will need for upcoming hunts so there is just one less thing to worry about. Use the “TRO” code to save 20% of your on x membership. OnXmaps.com
Quick interruption here to tell you about something your inner fat kid is going to love. Backcountry Fuel has launched a new box option. I don’t know why we didn’t do this earlier but now, if you aren’t into backpacking meals you can just get a monthly box loaded with snacks, no meals just snacks. For those who had a hard time justifying the box because they didn’t use the meals now you have zero excuses. Sign up for the new big foot snack box and get high quality outdoor snacks delivered right to your door. Whether you are hoarding boxes of for hunting season or making it rain empty snack rappers in the back seat of your ford ranger I won’t judge. Sign up now to get yourself the best subscription box there is. Head over to www.BackcountryFuelBox.com and use the code “TRO” at checkout.

EP 515: Solo HNTR Tim Burnett

by

Last week I bombed out to the Pope & Young 60th anniversary to check out some amazing bow hunting stuff. I happened to catch up with Tim who I haven’t seen in probably a couple of  years. In my Opinion Solo HNTR is one of my favorite content channels. I think Tim is doing well as an entrepreneur despite what he would say! In this podcast we talk about his recent project of opening an archery shop in Reno and catch up about the behind the scenes of the Solo HNTR brand.
Todays episode is made possible by Maven Optics an amazing Wyoming based optics company that I absolutely love. Whether you are in the market for rifle scopes or Bino’s Maven is the Company I would recommend hands down. I run the B series bino’s and in my opinion these are hands down the best bang for your buck. This year I got a pair of b.5 15×56’s and let me just say I am in love. I plan on using the b.5’s a lot this year. I have seen a been open country hunters who run only 15’s so I thought what the heck I’ll give it a try. I also just picked up an RS.3 rifle scope and will be using that on top of my 300 HCA some rifle hunts. Maven makes really high quality stuff and for the price you can’t touch it. The one thing you will hear great hunters say over and over is invest in quality glass. If you want to upgrade your hunting skills, head over to MavenBuilt .com and upgrade our glass. Use Code “TRO” for a special gift with purchase
This podcast is brought to you by On X Maps. On X has some really big updates and some cool features this year. One really big feature is the new 3D mapping on desktop. As I spend more time e-scouting than actually scouting these days thanks to that dad life, the new 3d mapping has been awesome. I find myself using google earth less and less and its just easy to e-scout all within On X. Another tip as we approach season, Make sure your account is up to date before season arrives and be sure to also download maps. this time of year I go through and re download any maps I will need for upcoming hunts so there is just one less thing to worry about. Use the “TRO” code to save 20% of your on x membership. OnXmaps.com
Show Notes:
Start – Talking Hunting Legends – 03:15
Tim’s Start & Early Days – 11:23
Success, Weaknesses, & Entrepreneur Life – 13:30
Tim Life Growing Up – 19:03
Personal Brands & Self Critique – 25:50
Social Media, Amazon & Other Platforms – 31:49
Facing Failure & Tim’s Grizzly Hunt – 45:49
Tim’s Dream Hunts & New Archery Shop – 54:39

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

EP 514: Hunting in Bear Country, What you Need to Know with Razco Holsters

by

Hunting in bear country this year? Justin Rasmussen has spent his fair share of time around bears and teaches a good amount of bear safety. He also happens to own a holster company that designs a holster for better bear protection. That might make him a bit biased toward guns over spray but we have a great conversation around the two and why both have their place. We also cover a lot of great tips about bear posture and be aware while in bear country.

I have personally struggled with what to do once an animal is down and we cover some tips for processing your game quickly in bear country. I am not entirely sure if this podcast is going to make you more confident or more concerned about heading in to the hills filled with giant furry tractors just an FYI. We do tell some fairly scary stories and Grizzly attacks are no joke. Either way this is important info to arm yourself with.

Todays episode is made possible by Maven Optics an amazing Wyoming based optics company that I absolutely love. Whether you are in the market for rifle scopes or Bino’s Maven is the Company I would recommend hands down. I run the B series bino’s and in my opinion these are hands down the best bang for your buck. This year I got a pair of b.5 15×56’s and let me just say I am in love. I plan on using the b.5’s a lot this year. I have seen a been open country hunters who run only 15’s so I thought what the heck I’ll give it a try. I also just picked up an RS.3 rifle scope and will be using that on top of my 300 HCA some rifle hunts. Maven makes really high quality stuff and for the price you can’t touch it. The one thing you will hear great hunters say over and over is invest in quality glass. If you want to upgrade your hunting skills, head over to MavenBuilt .com and upgrade our glass. Use Code “TRO” for a special gift with purchase
This podcast is brought to you by On X Maps. On X has some really big updates and some cool features this year. One really big feature is the new 3D mapping on desktop. As I spend more time e-scouting than actually scouting these days thanks to that dad life, the new 3d mapping has been awesome. I find myself using google earth less and less and its just easy to e-scout all within On X. Another tip as we approach season, Make sure your account is up to date before season arrives and be sure to also download maps. this time of year I go through and re download any maps I will need for upcoming hunts so there is just one less thing to worry about. Use the “TRO” code to save 20% of your on x membership. OnXmaps.com
Show Notes:
Start – About Justin & Razco – 02:56
Bear Spray vs. Firearms – 11:02
Summit Course & Bear Advice – 14:49
Aggressive Bears & Tactics – 24:11
Processing Game in Grizzly Country – 35:52
When to Shoot & Authorities – 42:48
Firearms & Ammo – 51:59
Closing Thoughts – 1:08:49
Razco Products & Timelines – 1:17:39

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

EP 513: Building a Product Company with Kelly Jean

by

“Diagnosed with a health condition at the age 19 altered my life and by making better food choices I was able to bring back my health, feeling better than I did in my teens!” – Kelly Jean 

I started helping Kelly about a year ago as her and her husband took the dive to launch their own business. I could tell they had a bit of that deer in the headlights look. Launching a business is no small feat, launching in the middle of this COVID situation is even worse.

Plagued with health complications Kelly set out to solve her own problem and create a healthy and delicious snack. After creating her new invention she was pushed to create a business and take it to the world. How hard it could be right?

As we have done more and more entrepreneur podcast I thought it would be fun to essentially share some of the behind the scenes from one of the brands I help grow. Kelly was just open enough to share a look behind the curtain as she grows her Kelly Jean Snacks.

Do me a favor and check out Kelly’s Brand and give them a follow on instagram.

Show Notes:
Start – Kelly’s Story in a Nutshell – 02:54
Where to Focus Your Energy in a Startup – 08:49
Selling & Marketing Approach – 22:55
Branding – 33:32
Outsourcing, Hiring & Delegating – 38:11
Brainstorming New Products – 52:18
About “Kelly Jean Snacks” Products – 58:37

Hunting season fast approaching and now is the time to get signed up for the Backcountry Fuel Box and start trying new snacks, or even stashing them. Each month we send you 8-12 different products with discount codes for the brands you like. You are going to love the surprise of getting the box and checking out new brands. I don’t know how many people have said “its like Christmas morning every month”. Try it now 100% risk free, if you don’t like your first box I will refund you 100% and you can keep the dang box. Use the code “TRO” and its gonna knock 10% off for every month you are subscribed. Also you can get the box through are Patreon page and that automatically gives you the discounted price + free access to all of the Wapiti Wednesday and Muley Monday episodes. Check it out and if you like it give it a try.
Quick interruption to tell you that if you want to become a better western big game hunter joining our Patreon feed is like continuing education on steroids. We bring you elk or mule deer podcasts every week and are dedicated to asking the questions to help you become better. Join this close knit community of diehards getting the in depth answers form those people with years of experience. For just the $5 you will shave off valuable years from your learning curve. Join today. Patreon.com/therichoutdoors

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS