The Rich Outdoors

EP 513: Building a Product Company with Kelly Jean

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“Diagnosed with a health condition at the age 19 altered my life and by making better food choices I was able to bring back my health, feeling better than I did in my teens!” – Kelly Jean 

I started helping Kelly about a year ago as her and her husband took the dive to launch their own business. I could tell they had a bit of that deer in the headlights look. Launching a business is no small feat, launching in the middle of this COVID situation is even worse.

Plagued with health complications Kelly set out to solve her own problem and create a healthy and delicious snack. After creating her new invention she was pushed to create a business and take it to the world. How hard it could be right?

As we have done more and more entrepreneur podcast I thought it would be fun to essentially share some of the behind the scenes from one of the brands I help grow. Kelly was just open enough to share a look behind the curtain as she grows her Kelly Jean Snacks.

Do me a favor and check out Kelly’s Brand and give them a follow on instagram.

Show Notes:
Start – Kelly’s Story in a Nutshell – 02:54
Where to Focus Your Energy in a Startup – 08:49
Selling & Marketing Approach – 22:55
Branding – 33:32
Outsourcing, Hiring & Delegating – 38:11
Brainstorming New Products – 52:18
About “Kelly Jean Snacks” Products – 58:37

Hunting season fast approaching and now is the time to get signed up for the Backcountry Fuel Box and start trying new snacks, or even stashing them. Each month we send you 8-12 different products with discount codes for the brands you like. You are going to love the surprise of getting the box and checking out new brands. I don’t know how many people have said “its like Christmas morning every month”. Try it now 100% risk free, if you don’t like your first box I will refund you 100% and you can keep the dang box. Use the code “TRO” and its gonna knock 10% off for every month you are subscribed. Also you can get the box through are Patreon page and that automatically gives you the discounted price + free access to all of the Wapiti Wednesday and Muley Monday episodes. Check it out and if you like it give it a try.
Quick interruption to tell you that if you want to become a better western big game hunter joining our Patreon feed is like continuing education on steroids. We bring you elk or mule deer podcasts every week and are dedicated to asking the questions to help you become better. Join this close knit community of diehards getting the in depth answers form those people with years of experience. For just the $5 you will shave off valuable years from your learning curve. Join today. Patreon.com/therichoutdoors

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EP 512: Tyson Olson, Frameworks for Life, Business, and Hunting

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Tyson is no stranger to the podcast and for good reason. Tyson would never admit this but he is very successful and in a lot of ways that is because he is a student. He is constantly learning and asking questions. If there is one thing I have learned about Tyson over the years it is that if he doesn’t know something he is 100% not scared to call whoever he has to to find the answer.

In this podcast we dive into the app that Tyson has been working on for the last couple years Ultimate Hunting and Fishing League, and what it takes to constantly pivot a startup over and over. So many of these concepts are applicable to not just business but life and to hunting as well. We also talk about the huge giveaway Tyson is doing where he is giving an all inclusive hunt to a ranch in Texas to a wounded veteran. Tyson’s only ask was that if you know someone who should be nominated for this hunt package sign them up here.

This podcast brought to you by the awesome folks at Maven Built Optics. Maven is such a cool company and a great group of people. I also love that they are a small Wyoming company making big waves. Maven is a direct to consumer optics company which means they don’t have huge mark ups. One of the most common questions you guys the listeners ask me is to compare mavens to something at an equal price point. I can’t say it enough Maven blows everything in a similar price point out of the water. Stop comparing products based on price. This is why I say Maven is the best bang for your buck by far and away, it’s not even close. Good glass is a must have. From their rifle scopes to binoculars, and spotters I highly recommend their optics. They also have a custom optics builder which is really cool. You can jump on their website MavenBuilt.com and design your optics with custom patterns or custom colors the options are pretty endless. Check them out at Mavenbuilt.com and use the “TRO” code to get a special bonus gift with your purchase.
Show Notes:
Start – Meet Tyson Olson – 02:25
Tyson’s App UHFL – 04:16
Struggles & Development of App – 09:47
Learning from Mentors & Making the Leap – 18:47
Advice for Aspiring Entrepreneurs – 25:08
Maintaining Ambition & Focus – 31:28
Money Management & Goals – 39:16
The UHFL Giveaway – 53:04
Closing Thoughts – 1:07:59
Quick interruption here to tell you about something your inner fat kid is going to love!
Backcountry Fuel has launched a new box option. I don’t know why we didn’t do this earlier but now, if you aren’t into backpacking meals you can just get a monthly box loaded with snacks, no meals just snacks. For those who had a hard time justifying the box because they didn’t use the meals now you have zero excuses. Sign up for the new big foot snack box and get high quality outdoor snacks delivered right to your door. Whether you are hoarding boxes of for hunting season or making it rain empty snack rappers in the back seat of your ford ranger I won’t judge. Sign up now to get yourself the best subscription box there is. Head over to www.BackcountryFuelBox.com and use the code “TRO” at checkout.

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EP 511: Old School Sheep Hunting and Grizzly Stories with John Reilly

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I feel like I say this too much but this was an epic podcast. I felt like my cheeks were tired from smiling the whole conversation. If you love old school hunting stories, you are going to love this podcast.

John Reilly is your average blue collar guy who became hooked on sheep hunting in the backcountry years ago. Just so he could be around it John started guiding sheep hunters. He had the bug a knew he had to do whatever it took to keep going every year. John is not the kind of guy who has social media or hunts to show off pictures on the interwebs. John 100% loves sheep and sheep country. In this podcast he shares some epic hunting stories and gives me some big tips on finding and killing big rams in the mountains. Like I said one of my favorite shows in a long time.

Show Notes:
Start – About John Reilly – 02:32
A Man, a Ram, a Pop-Tart, a Plan – 08:36
Tales from the High-Country – 14:51
Finding Rams & In-Field Stories – 26:32
An Average Day of Guiding – 39:10
Ram Country, Tracking, & Stories – 46:17
Advice from John – 1:13:42
Closing – 1:20:19
This podcast brought to you by the awesome folks at Maven Built Optics. Maven is such a cool company and a great group of people. I also love that they are a small Wyoming company making big waves. Maven is a direct to consumer optics company which means they don’t have huge mark ups. One of the most common questions you guys the listeners ask me is to compare mavens to something at an equal price point. I can’t say it enough Maven blows everything in a similar price point out of the water. Stop comparing products based on price. This is why I say Maven is the best bang for your buck by far and away, it’s not even close. Good glass is a must have. From their rifle scopes to binoculars, and spotters I highly recommend their optics. They also have a custom optics builder which is really cool. You can jump on their website MavenBuilt.com and design your optics with custom patterns or custom colors the options are pretty endless. Check them out at Mavenbuilt.com and use the “TRO” code to get a special bonus gift with your purchase.

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EP 510: Hunting and Business with Tony Lombardi

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This week my good buddy Tony Lombardi of Rolling Oak Outfitters joins me in studio to catch up about his bull from last year and some fun pig hunts from this year. Tony has been guiding hogs in California for a number of years and that is actually how we first met. Tony and I have hunted together quite a bit over the years and usually jump on the phone talk business from time to time throughout the year.

Tony took the leap a two years ago and jumped through the hoops to add Montana to his roster. In this podcast we jump into the business of guiding and the struggles of growing a business.

If you are looking for a top notch guide to hunt Mule deer, Whitetail, Elk, or Pigs with shoot Tony and message on Instagram or Facebook. Rolling Oak Outfitters

Show Notes:
Start – Tony Lombardi – 02:07
Tony’s 1st Bow Elk & Lessons Learned – 04:34
Tracking Wounded Game – 20:46
Takeaways from Guiding & Observing – 34:54
2021 Pig Season & Behavior – 42:41
Counter Effects of Guiding – 51:18
Life & Business Goals – 58:00
Advice to Past Self & Others – 1:03:59
Royal Oak Outfitters 21 Season – 1:14:38
This podcast is brought to you by On X Maps. On X recently launched some really cool benefits. If you are an Elite On X user, which means you get multiple states, you now get Elite benefits. On X has partnered with Huntin’ Fool and Top Rut to offer On X elite members free access to a digital membership to Huntin’ Fool Magazine and a Peak Membership to Top Rut. This is like getting three memberships for the price of one. This is huge. I have been using Top Rut this tag season and I really like their system. This partnership also gets you access to Huntin’ Fool’s previous tag holder list which is so valuable for anyone who draws a limited entry tag. If aren’t an elite member of On X I highly suggest you upgrade and take advantage of the new benefits, this is a really cool addition.
Quick interruption to tell you that if you want to become a better western big game hunter joining our Patreon feed is like continuing education on steroids. We bring you elk or mule deer podcasts every week and are dedicated to asking the questions to help you become better. Join this close knit community of diehards getting the in depth answers form those people with years of experience. For just the $5 you will shave off valuable years from your learning curve. Join today. Patreon.com/therichoutdoors

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EP 509: Bo DePeña – It’s About to Get Western

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Welcome to another podcast in the spirt of entrepreneurship and hunting. This podcast a great conversation into what it takes to grow as a musician and build a person brand. This is very applicable to not only musicians but so many people trying to grow a person brand whether to help grow a project or just to just expand your reach. Last year bow was on the podcast and talked about his first hunt. After that show Bo pulled a Colorado Archery tag and was able to get it done on his first bull elk with a bow. We kick the show off with that story and some of the things he has learned in his first year archery hunting.

Show Notes:
Bo’s First Archery Elk Hunt – 03:55
The Shot – 17:12
Getting Humbled & Reflecting – 20:20
Effects of COVID on Music Industry – 33:30
Bo’s Current Music Path & Direction – 38:00
The Anti-Social Media Strategy – 49:35
Bo’s Album “It’s About to get Western”- 1:09:31

Quick announcement before we get started:

The Wyoming Wildlife Federation is raffling a Wyoming Commissioner’s Tag. 

This tag gets you the choice of any 2021 limited quota elk, deer, or antelope hunt in the state of Wyoming. Truly a once-in-a-lifetime type hunt if you are not sitting on maximum preference points.

If you’re like me and just got an elk tag refund from the Wyoming Game and Fish Department, take a little of that money and put it back into another shot for a dream tag. Plus, you support good conservation work while you’re at it.

The Wyoming Wildlife Federation works to put more animals on the ground and create more access for hunters, like helping pass the new Access YES! funding this year. An Access program that I have personally used on hunts.

 When you buy a Commissioner’s Tag raffle ticket, not only are you getting a chance at an amazing hunt but you are also helping fund great hunts for yourself and your kids in the future. 

Head over to WyomingWildlife.org by following the link in the show notes and and get your tickets to a once in a lifetime hunt while supporting a great org. Tickets are $57 for one or $100 for two.

This podcast is brought to you by On X Maps. On X recently launched some really cool benefits. If you are an Elite On X user, which means you get multiple states, you now get Elite benefits. On X has partnered with Huntin’ Fool and Top Rut to offer On X elite members free access to a digital membership to Huntin’ Fool Magazine and a Peak Membership to Top Rut. This is like getting three memberships for the price of one. This is huge. I have been using Top Rut this tag season and I really like their system. This partnership also gets you access to Huntin’ Fool’s previous tag holder list which is so valuable for anyone who draws a limited entry tag. If aren’t an elite member of On X I highly suggest you upgrade and take advantage of the new benefits, this is a really cool addition.

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